A sales rep called today offering my company a way to get on page ONE of Google. I played along and got a website to check out with their offer. What a rip-off. (Step one, don’t call an Internet Marketing company with that pitch.)
This type of company frustrates me to no end, and they give the industry a bad name.
If someone is telling you they can get you on page one of a search engine, you need to be very careful. The are probably talking about getting an ad to show on the right hand side under “sponsored listings”. And frankly, that’s not hard at all for a long tail keyword phrase. Want to appear for the search “Seattle Law Firm with free underground parking”? No Problem. Is anyone really searching for that? Even if they were, is this the kind of client you want?
Oh, and even if they do target a phrase that people are actually searching for, the Guarantee says if they fail to deliver, they give you another month of their service at no charge! Wow, more bad results for free??? Thanks!
Look. No one has a ‘special relationship’ with Google that gets your site higher in the rankings. And even if they help you run ads with Adwords, are they really taking the time to review the results, optimize the bids, and test ad copy that pulls in people ready to buy? Will they help you review your landing pages and set up the campaign in tightly targeted groups for optimal performance? Highly doubtful.
-Andy