An article I saw today (http://mashable.com/2011/06/02/web-video-business/) talks about how creating and publishing a video can really help promote your business.
It makes a lot of great points. It’s so true that if you have a well tagged youtube video, it can also show up on the first page of Google search results now that Google is blending in video with regular results. And since many people would rather watch a video than read, what better way to leap frog your competition.
I recommend you read the mashable article, and consider how adding a simple video to your site could help you both attract more visitors, and even convert them to sales.